ICE Barcelona 2026 felt like a live arcade for grown-ups — playful, busy, and very on-brand for iGaming. Our team attended the event to stay close to the platforms teams are building and to note what continues to shape release readiness when products operate under regulatory constraints.
Pocket Gamer Connects London 2026 was all about people and conversations. Across two busy days, we connected with teams, explored new titles, and exchanged practical insights that helped us understand what’s shaping the game industry today.
It feels like we just returned from Web Summit 2024, but we are already sharing our reflections from Web Summit 2025. This year, our team had even more meaningful conversations with forward-thinking innovators, captured moments that truly stood out, and gathered insights that will guide the continued improvement of our QA service.
Amidst the dynamic atmosphere of one of Europe's largest iGaming conferences, SiGMA Rome, our team, represented by Tetiana Avramova (Key Account Manager) and Anastasiia Kushnir (Program Manager), engaged with operators, platform developers, and technology vendors to discuss the critical role of Quality Assurance in the industry's rapid expansion.
Paris Games Week 2025 felt like a place where games naturally opened the door to conversation. The event was energetic and sincere, with developers and players connecting through live demos, gameplay testing, and spontaneous discussions that often turned into collaboration opportunities.
E-Show Madrid 2025 was a valuable experience, full of substantial discussions and new connections. As Southern Europe's largest e-commerce event, it provided a clear view of the industry's direction. Our team, including Kristina Smereka (Product Growth Advisor) and Anastasiia Kushnir (Program Manager), met with mature, driven businesses to discuss how QA can support their growth and navigate the market's biggest challenges.
Valencia Digital Summit brought together startups, product teams, and global companies for two days of focused discussions on technology and product growth. Our team met with innovators, exchanged practical experience, and collected insights that will help us support smoother and more confident releases for our partners.
TechEx Europe 2025 was full of ideas, energy, and valuable conversations. The event showed that AI and IoT are advancing faster than expected, and their synergy is already reshaping industries. Our team discovered new solutions, connected with other teams, and gathered insights to see how we canimprove our QA approach to stay aligned with market needs.
It was a real pleasure to be part of SBC Summit 2025. The event was packed with interactive activities (read below to find out if we are as good at raffles as at building testing strategies), insightful networking, and conversations about the future of the iGaming and betting. For QATestLab, it was a valuable chance to see that the market is gaining momentum, and automation is the key factor enabling this growth. Our delegation brought back insights we’re ready to share. Keep reading to discover them.
This year in Cologne, one question kept coming up again and again: what role will AI really play in the future of games? In packed halls and side events, industry voices opened up about hopes, fears, and the tough realities of adopting AI. For QATestLab, this year wasn't just about work. It was about witnessing the game industry at a tipping point — a place where AI, human creativity, and player trust collide. And even with the dominance of AI topics, people still play the leading role in game development. Why? Keep reading for more.
